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In 1775, the British army, without much resistance, conquered towns west of Boston.

Its commonly taught in American classrooms that those towns west of Boston were decidedly pro-British. As you will see, this is a fallacy. Meanwhile to the north.

Paul Revere took a north route out of Boston to warn people about the impending invasion. As we all know, his message was heard.

People prepared the resistance and prevailed against the invaders from the British Empire. Too bad no one warned people to the west about the invasion. Or did they?

A man named William Dawes was tasked with exactly the same mission as Paul Revere, but he must have fallen asleep in a tavern along the way, right? Wrong.

Mr. Dewes had traversed many long miles, met with many people and communicated the message to the townsmen west of Boston.

The difference was, Paul Revere was a trusted, connected man with deep ties within the communities which he visited on his harbinger errand; while Dawes was a virtual stranger, untrusted party, an outsider to the communities which he visited.

Towns west of Boston were not pro-British as it turns out, they just got the wrong messenger to deliver the right message, so the message wasn't heard.

Lesson: Your thousands of Twitter and Facebook followers are nice, but do they trust you? Are you one of them?

Who are you in this Social Media village? Paul Revere or William Dawes?

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